Improving Public Understanding of SCA Motivates Bystanders to Intervene-Jen Chap
A national study conducted for the Sudden Cardiac Arrest (SCA) Foundation found that understanding SCA drives bystander action to give CPR and apply an AED. Exposure to a lay-friendly definition of SCA significantly increases the number of people “very likely” to give CPR or apply an AED in an emergency. This session will explore how thousands more lives could be saved each year if people understand SCA and the importance of bystander intervention.
1. Turn public confusion about SCA/CPR/AEDs into understanding and action by applying proven consumer marketing principles and messaging research findings.
2. Positively impact SCA survival with a universal lay-friendly definition of SCA that has been peer-reviewed and tested among a national sample of the public.
Chap, J., Newman, M. M., Sawyer, K. N., Ba, Y., Ba, K., & Chap, R. (2018, November 5). Sudden Cardiac Arrest Messaging Study: The Public's Motivation to Learn CPR/AED Skills and to Act in an Emergency Increases with a Clear Understanding of SCA and the Impact These Skills Have on Increasing Survival. Circulation, 138:A225.
- Cost $4.95